Lead Franchise Strategist

What you’d do

Leads franchise strategy for priority PlayStation IP, from opportunity assessment through long-term planning and cross-functional alignment. Defines audience opportunity, positioning, expansion potential and priorities across film, TV, publishing, consumer products and partnerships. Found on the employer's careers page on Oct 18, 2026. Apply through the link.

You’ll need

• Franchise strategy experience for priority IP
• Cross-functional alignment with leadership and partners
• Audience research and fandom insights
• Market trends and competitive benchmarking
• Commercial data analysis